Notes From the Music Business

Posted on July 8th, 2017   Comments: 22

John Oszajca

While I don’t typically spend a lot of time talking about my various projects outside of my life as a musician on this blog, (something I hope to change in the coming months), I do feel the need to post a quick note and mention a major project of mine that will be coming to a head over the next few weeks…

As most of you know I started a little business called Music Marketing Manifesto way back in 2009. Initially my transition from major label recording artist to independent artist was not the happiest of times. Unable to thrive as a musician with the power of a major label behind me, I had little expectation of doing much better as an independent artist.

I took a bit of a hiatus and started focusing on new ways to make money, while avoiding any semblance of a day job. After a year of obsessing, and undoubtedly annoying all of those around me with what had to be the most excruciatingly boring musings imaginable, I had cracked the code on this whole “internet marketing thing” and built a little life for myself as an online marketer. 

While “online marketing” hardly has the sexy ring of “rock star”, it was actually something that I found to be quite creative and I genuinely enjoyed it. It may not have been music, but it was still a discipline that required me to use art and imagery to reach people. And frankly, I was pretty good at it.

Once my initial business was off the ground and the bank account was back in the black, I started looking for new ways to hone these new-found online marketing skills. The short version of the story is that I took on the roll as marketing manager for the release of my good friend Billy Burke’s  debut album “Removed”. I spent a whopping $400 dollars and change on the entire campaign and we ended up setting the all-time single-day sales record over at CD Baby, the world’s largest distributor of independent music. The album landed on Billboard’s Heat Seeker Chart and held the #1 spot at CD Baby for several weeks. We were stoked.

Enjoying a return to the music space, and eager to share the story of what we had done with others, I created a little course that outlined the entire process; and of course, Music Marketing Manifesto was born.

Fast forward nearly a decade and the business has blossomed into a healthy community of nearly 50,000 musicians who have come to realize that there are better ways to carve out a career then by hoping and praying that a major label, manager, producer, et al, will come along and magically make you a household name. I have helped numerous artists limb to the top of various Billboard, iTunes, Amazon, Barns & Noble, and CD Baby Charts, and even handled the digital marketing on a campaign that helped land long-time client and friend, Janiva Magness, get nominated for a Grammy. I couldn’t love what I do more.

Currently in it’s third addition, I am excited to announce that Music Marketing Manifesto 4.0 has been completed and will be released on July 26th; just a few weeks from now. I have put many months of work into this course and I sincerely feel that it’s the greatest product I have created yet and is one that will have a significant impact on many independent music careers.

That’s about it really. This site was always created to be a music hub. As such I rarely post things that are outside of that scope. But I thought that perhaps it was time to change that a bit. To expand the topics discussed here to encompass my other projects, interests, and general thoughts.

If you’re a musician, be sure to keep an eye out for the course. If you’re a friend or a fan, thanks for reading and be sure to subscribe to get alerts when new posts go up on the site.

Your thoughts? Please leave a comment below with any feedback, questions, or just to say hi.


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